Sunday 13 July, 2008

Be More

Just watched this ad from Titan



I really don't care that the ad is for Titan, because it doesn't really need a brand. The thought underlying the ad overshadows the brand, it can easily be any other product. The dialogues are succinct yet very telling when coupled with the visuals. They go..

“Be born everyday, aaj rockstar, kal pilot; and who knows what the day after.”

“Kabhi kisi anjaan station par utar kar dekho, kabhi kisi gumnaam shehar ka ticket katao.”

“Doosron ki galtiyon se kya seekhna, make your own mistakes, yaar!”

"And never resemble your passport photo for more than three months"

“Har subhah shock your reflection.”

"Explore."

“Bachpan mein toh kya kuchh nahin banna chahte the, why not today?”

“Be born everyday. Titan. Be more.”


These two words embody so much, they symbolize how life is nothing but a collection of experiences. To grow, to feel, to live is what life really is. Learning does not come from books only, it comes from doing; experiencing different stuff. It means living life to the fullest in the present, trying out things you have never even dreamed about.
Doing all those things you always promised you would someday do. To make that someday; today.