Be More

Just watched this ad from Titan



I really don't care that the ad is for Titan, because it doesn't really need a brand. The thought underlying the ad overshadows the brand, it can easily be any other product. The dialogues are succinct yet very telling when coupled with the visuals. They go..

“Be born everyday, aaj rockstar, kal pilot; and who knows what the day after.”

“Kabhi kisi anjaan station par utar kar dekho, kabhi kisi gumnaam shehar ka ticket katao.”

“Doosron ki galtiyon se kya seekhna, make your own mistakes, yaar!”

"And never resemble your passport photo for more than three months"

“Har subhah shock your reflection.”

"Explore."

“Bachpan mein toh kya kuchh nahin banna chahte the, why not today?”

“Be born everyday. Titan. Be more.”

These two words embody so much, they symbolize how life is nothing but a collection of experiences. To grow, to feel, to live is what life really is. Learning does not come from books only, it comes from doing; experiencing different stuff. It means living life to the fullest in the present, trying out things you have never even dreamed about.
Doing all those things you always promised you would someday do. To make that someday; today.

"". 1

“Golden slumbers kiss your eyes,

Smiles awake when you rise.

Sleep pretty, wanton,

do not cry,

And I will sing a lullaby.”

-Thomas Dekker
(English writer and Dramatist, 1570-1632)

I read the quote above, in the unlikeliest of places. It was inscribed on the roof of a JC Penney store in Huntsville, Alabama.I must admit, the excruciating hours that are spent in shopping were made a whole lot more exciting, looking in every nook and cranny of the store for different quotations, ranging from Einstein to Kennedy to Jim Morrison to Scandinavian folk lore.

Perhaps, to the store it was just another way to make people look around, because as someone said, advertising is the business of grabbing someone's attention long enough to extract money out of it. However it served another purpose of keeping me distracted enough not to do my job. The one of dragging my sister out of the store.

Though, I confess i failed in my righteous endeavour, as I ended up with a shirt costing $30. Which I had not required when I entered the shop, but while exiting was convinced it was the one miraculous thing in this world that would give me salvation.